Privacy Policy

Apex Shield Security Ltd is committed to protecting your privacy and handling your personal data in a lawful, fair, and transparent manner. This Privacy Policy explains how Apex Shield Security Ltd collects, uses, discloses, stores, and protects personal data in connection with its services and operations.

1. Introduction and Company Information

This Privacy Policy applies to the processing of personal data by Apex Shield Security Ltd as the data controller.

• Company name: Apex Shield Security Ltd
• Registered / business address: Apex Shield Security Ltd, 42 King Street, Horticulture, Bristol BS1 4DZ, United Kingdom
• Email: [email protected]
• Phone: +44 20 7946 8372

This policy applies to personal data collected through our website, email, telephone, written correspondence, CCTV or security-related interactions, service enquiries, contractual relationships, and any other communications or engagements with Apex Shield Security Ltd.

2. Data Collection and Processing

Apex Shield Security Ltd may collect and process the following categories of personal data, depending on the nature of the interaction and services provided:

• Identity data: name, title, date of birth, identification details, and similar information.
• Contact data: address, email address, telephone number, and other communication details.
• Business and professional data: employer, job title, role, and business contact details.
• Contract and service data: service requests, agreements, correspondence, billing information, and service history.
• Technical data: IP address, browser type, device information, log data, and website usage information.
• Security-related data: CCTV footage, access logs, incident reports, alarm records, and other security monitoring information where applicable.
• Financial data: payment-related information, invoicing details, and transaction records.
• Special category data: only where strictly necessary and permitted by law, for example where required for safeguarding, incident management, or legal compliance.

We may collect personal data directly from you, from third parties acting on your behalf, from publicly available sources, from business partners, or through automated technologies such as website analytics and security systems.

3. Purpose of Data Processing

Apex Shield Security Ltd processes personal data for the following purposes:

• to provide, manage, and improve our security-related services;
• to respond to enquiries and communicate with clients, prospects, and other contacts;
• to enter into and perform contracts;
• to verify identity and carry out due diligence where appropriate;
• to monitor, investigate, and record incidents, threats, or security events;
• to maintain records, administer accounts, and process payments;
• to comply with legal, regulatory, and contractual obligations;
• to protect the rights, property, safety, and security of Apex Shield Security Ltd, our staff, clients, and others;
• to operate and secure our website, systems, and premises;
• to detect, prevent, and investigate fraud, misuse, or unlawful activity;
• to manage complaints, claims, and disputes;
• to send service-related communications and, where permitted, marketing communications.

4. Legal Basis for Processing

Apex Shield Security Ltd processes personal data only where a lawful basis applies. Depending on the context, the legal bases may include:

• Performance of a contract: where processing is necessary to enter into or perform a contract with you.
• Legal obligation: where processing is required to comply with applicable laws and regulations.
• Legitimate interests: where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. This may include service delivery, security monitoring, fraud prevention, and business administration.
• Consent: where you have given clear consent for a specific processing activity, such as certain marketing communications or optional data uses.
• Vital interests: where processing is necessary to protect someone’s life or physical safety.
• Public task or official authority: where applicable in relation to lawful requests or obligations involving public authorities.

Where we process special category data or criminal offence-related data, we will do so only where permitted by law and subject to additional safeguards.

5. Data Sharing and Third Parties

Apex Shield Security Ltd may share personal data with third parties where necessary and lawful, including:

• service providers and contractors who support our operations, such as IT, hosting, communications, analytics, and administrative providers;
• professional advisers, including lawyers, accountants, insurers, and auditors;
• clients, business partners, and subcontractors where necessary for service delivery;
• payment processors and financial institutions;
• law enforcement agencies, regulators, courts, and other public authorities where required or permitted by law;
• emergency services or other relevant parties where necessary to protect life, safety, or property;
• any third party to whom we may transfer rights or obligations in connection with a business transaction, restructuring, or sale.

We require third parties to handle personal data securely and in accordance with applicable legal requirements. They may only process personal data on our instructions or where they act as independent controllers under their own legal obligations.

6. Data Transfer to Third Countries

Where personal data is transferred outside the United Kingdom, Apex Shield Security Ltd will take appropriate steps to ensure that the transfer is lawful and that an adequate level of protection is maintained. Such safeguards may include:

• transfers to countries recognised as providing adequate protection;
• standard contractual clauses or equivalent transfer mechanisms;
• additional technical and organisational safeguards where necessary;
• assessments of the risks associated with the transfer.

You may contact us for further information about international data transfers and the safeguards we use where applicable.

7. Storage Duration

Apex Shield Security Ltd retains personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, accounting, reporting, and operational requirements.

• Contract and client records are generally retained for the duration of the relationship and for a reasonable period thereafter.
• Financial and tax records are retained in line with applicable legal requirements.
• Security logs, incident records, and CCTV footage are retained for a period appropriate to the purpose, unless a longer period is required for investigation, legal claims, or compliance.
• Marketing data is retained until you opt out or withdraw consent, subject to periodic review.

When personal data is no longer required, we will delete, anonymise, or securely archive it in accordance with our retention practices and legal obligations.

8. User Rights

Subject to applicable law, you may have the following rights in relation to your personal data:

• Access: to request confirmation of whether we process your personal data and obtain a copy of it;
• Rectification: to request correction of inaccurate or incomplete data;
• Erasure: to request deletion of your personal data in certain circumstances;
• Restriction: to request that we limit the processing of your personal data in certain circumstances;
• Data portability: to receive certain data in a structured, commonly used, machine-readable format and, where technically feasible, have it transmitted to another controller;
• Objection: to object to processing based on legitimate interests or to direct marketing at any time.

To exercise any of these rights, please contact us using the details provided below. We may need to verify your identity before responding. We will respond within the time limits required by applicable law.

9. Withdrawal of Consent

Where we rely on your consent to process personal data, you may withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.

If you withdraw consent, we may no longer be able to provide certain optional services or communications. To withdraw consent, please contact Apex Shield Security Ltd using the contact details below.

10. Right to Complain

If you have concerns about how Apex Shield Security Ltd handles your personal data, we encourage you to contact us first so that we can try to resolve the issue.

You also have the right to lodge a complaint with the relevant data protection supervisory authority in the United Kingdom or in the jurisdiction where you live or work, as applicable.

11. Data Security

Apex Shield Security Ltd implements appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures may include:

• access controls and authentication measures;
• encryption and secure transmission methods where appropriate;
• staff confidentiality obligations and training;
• physical security measures for premises and records;
• monitoring, logging, and incident response procedures;
• regular review of security practices and supplier arrangements.

While we take reasonable steps to protect personal data, no method of transmission or storage is completely secure. We therefore cannot guarantee absolute security.

12. Contact Information

If you have any questions about this Privacy Policy or our data protection practices, or if you wish to exercise your rights, please contact:

• Apex Shield Security Ltd
• Address: Apex Shield Security Ltd, 42 King Street, Horticulture, Bristol BS1 4DZ, United Kingdom
• Email: [email protected]
• Phone: +44 20 7946 8372

13. Changes to Privacy Policy

Apex Shield Security Ltd may update this Privacy Policy from time to time to reflect changes in our practices, services, legal obligations, or operational requirements. Any updated version will be made available through our usual communication channels or on our website where applicable.

We encourage you to review this Privacy Policy periodically to stay informed about how we process personal data. The date of the latest revision may be added or updated when changes are made.